29 March 2012

Fitzgerald welcomes industry decision on children’s clothing guidelines

Local T.D. and Minister for Children & Youth Affairs, Frances Fitzgerald, has welcomed the decision by the industry group Retail Ireland, to prepare guidelines on the responsible retailing of childrenswear.

“At my initiation, the industry group Retail Ireland, have announced that they will prepare guidelines on the responsible retailing of childrenswear. This is an issue that is of concern to many parents throughout Lucan and I have been working on this for some time,” said Minister Fitzgerald.

Last month Minister Fitzgerald wrote to Irish fashion retailers inviting the sector to prepare guidelines to address growing concerns over the sexualisation of childhood and body-image, in particular among young girls.

Minister Fitzgerald states: “I warmly welcome the decision of Retail Ireland, following consultation with their members, to proceed with the preparation of guidelines, similar to those introduced in the UK last year by the British Retail Consortium.

“Safeguarding our children and protecting childhood is a task which falls to all of society. We all have a responsibility and I welcome Retail Ireland’s initiative in this important area,” continued Fitzgerald.

The Minister added that “guidelines should not just be about restricting what you can sell, but instead should provide a more constructive guidance on best practice on a range of issues such as styling, age-appropriateness, size, labelling and marketing."