11 June 2012

Fitzgerald launches Show Me I.D - Be Age OK Awareness Week

Local TD and Minister for Children and Youth Affairs, Frances Fitzgerald TD, has today launched the ‘Show me I.D- Be Age OK’ . The aim of the campaign is to prevent the sale of age restricted products to underage minors. As part of the initiative, resource materials and a staff training programme are available on www.showmeid.ie which aims to advise retailers how to avoid the underage sale of tobacco products.

Speaking at the event, Minister Frances Fitzgerald welcomed the campaign saying “It is an extremely valuable step in preventing the sale of age restricted products to children. It is important to assist those at the front line, the retailers, by giving them easy access to support materials and information. I am very pleased that all trade associations involved have been able to do this with the Show Me I.D- Be Age OK campaign”.

The campaign has been supported by a host of organisations including the South Dublin Chamber of Commerce and the local Gardaí.

“It is important that stores and their employees take a responsible approach to the selling of age restricted items such as alcohol and cigarettes. It is particularly encouraging to be here in our own local Spar in the Dutch Village, leading the way on this initiative. I would like to congratulate all involved and I hope this campaign reiterates to all retailers and their employees how important checking I.D is at the tills,” concluded Fitzgerald.