11 June 2012
Fitzgerald launches Show Me I.D - Be Age OK Awareness Week
Speaking at the event, Minister Frances Fitzgerald welcomed the campaign saying “It is an extremely valuable step in preventing the sale of age restricted products to children. It is important to assist those at the front line, the retailers, by giving them easy access to support materials and information. I am very pleased that all trade associations involved have been able to do this with the Show Me I.D- Be Age OK campaign”.
The campaign has been supported by a host of organisations including the South Dublin Chamber of Commerce and the local Gardaí.
“It is important that stores and their employees take a responsible approach to the selling of age restricted items such as alcohol and cigarettes. It is particularly encouraging to be here in our own local Spar in the Dutch Village, leading the way on this initiative. I would like to congratulate all involved and I hope this campaign reiterates to all retailers and their employees how important checking I.D is at the tills,” concluded Fitzgerald.